Can anyone succeed in business? 🤔

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. Are you a business owner and want to share your story? Get in touch. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, […]

5 ways to dominate your marketing

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: ·      Define your Unique Selling Proposition (USP) ·      Put an effective sales offer to work ·      Avoid the marketing […]

30 Way To Generate Leads For Free

Do It Like the Big Dawgs! Today we’ll look at how the ‘kings’ of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into […]

How to make the most of free publicity with an effective PR strategy

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: ·      Public relation or publicity ·      Merchandising ·      Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in […]

What Does A Business Coach Do

Who is a business coach A business coach is a professional consultant who helps businesses improve their performance and achieve their goals. They work with business owners, executives, and managers to identify areas of improvement and develop strategies for growth. Before this, they work with business owners to understand the vision and goals of the […]

How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get […]

Breakthrough advertising, 5 key components

Let is pop! There are 5 major components to good advertising copy (The order of these is essential to success): ·      Command Attention ·      Showcase Benefits of Products/Services ·      Prove the Benefits ·      Persuade People to Embrace the Benefits ·      Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer […]

Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]

Incorporate Direct Response or Bust!

GO DIRECT RESPONSE OR GO BUST Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that […]

Turn Prospects into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: […]